More about Facebook

Since I am speaking at two different conferences about the way people participate in Facebook, I have been (believe it or not) reading about Facebook, about relationships online, about what motivates participation, and so on.

here are a few things I’ve noticed:

  1. Though it was noted at least 5 months ago that many faculty are now using social networks and that 25-34 year-olds is the fastest growing segment of users, no one seems to be looking at how or why they use FB. Some articles have been written about faculty disclosing too much online, but so far I have found nothing else.
  2. Almost every academic study (and there are many) concentrates on either how kids/teens use FB, class, racial or ethnic differences in who uses FB, how to use FB to teach, or how to use it to make money.
  3. There are lots of non-academic slideshows and articles comparing FB and MySpace about how to make money or seduce women with FB. –I mention this because my search efforts are hampered by these kinds of documents cluttering the web.

But I have found some very interesting stuff about online relationships from Jonathan Marshall who has published about a concept he calls ‘asence’ including this one in Fibreculture. In brief, he argues that particpants in online communities experience asence, which he explains:

In offline societies, it is generally possible to tell whether a person is present or not. Presence and status are acknowledged by others making, at the least, eye contact or grunts in a person’s direction, or by their pointedly ignoring that person. Identity is reinforced by reaction. People are generally aware of who is listening to the conversation and of their reactions to each other. Online this is usually not the case. It is possible for a person to be present without others being aware of them: there is no marker of existence beyond the act of communication itself. “Asence” is the term I have coined to express this almost ontological uncertainty, or suspension of being between presence and absence.

Marshall goes on to argue that in an effort to overcome asence, participants will exaggerate gender characteristics and may also use romance and even netsex to reinforce intimacy. He developed these ideas from studying the Cybermind mailing list, but I think asence could explain certain behaviors I’ve noticed on Facebook. –more details on that soon.

Two other useful possibilities involved Fluxus and the theory that humans have evolved to be ‘infovores’ –love that term! But I’ll save those for the next entries…

And by the way, apparently Twitter addicts are 61.3% more likely to visit Barcamp.org than the average internet user. –Not directly related to anything, but it caught my eye. 😉

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