Research Proposal

I’m still having trouble narrowning my focus.  But here goes.  During one hour of televison, many commercial advertisments will air.  Some of these advertisements seem foreign to me, and my only explanataion for my lack of  any connection with the commercial is that it was designed for an audience other than myself.  Since I am a midde-aged women living in a rather conservative area, there is no doubt that some advertisements are meant to persuade me, but others are directed toward a much younger audience.  These advertisements do not seem to have a purpose.  Sometimes they do not have words.  And although I have taught teenagers for many years, I do not think I am quite in touch with their world, and these advertisements prove it.  I would like to explore the use of persuasive rhetoric in commercial advertisement.  The most compelling field would be commercials designed for teenagers.

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