Category Archives: book project

Evolution of Worm

Now I will also finally finish writing about my meeting with Hajo, which I only half-covered before it was time for me to leave the Netherlands, and I’m anxious to get it all down. –I’m sure at least a few other people will write about the conferences I attended, but I’m the only one who spoke with Hajo and it was such a great conversation that I think it would would be much worse to leave that undone. Plus I enjoyed the conversation so much that I really want to get back to it–in fact I’ve sort of been saving it as a treat for myself. The more I think about it, I think I have a crush on Worm. –I realize that sounds perfectly stupid, to have a crush on an organization, but I was so impressed with it that I find my self wanting to prattle on in the most ridiculous way. Apologies in advance if my prose becomes tiresomely gushy.

In the first half I wrote a lot about how people-centered Worm (and Hajo) seemed to be, but he also describes himself as a Darwinist, saying that the situation for cultural institutions in Rotterdam and in the Netherlands generally is a war and that this is good; “it keeps a alert but it’s not personal.” Hajo also feels that the competition helps the whole scene to expand and attract attention. Of course people often say that things aren’t personal when in fact they are, but in this case I was convinced that at least Hajo really felt it wasn’t personal, because when I asked if there was anything we had discussed that should not be published, he said no, it was all ok. –I know, maybe our whole conversation sounds pretty tame, but he did make some comments about the other groups that might not perceived as very, ummm, flattering. But Hajo claims that he likes his counterparts at other institutions in spite disagreeing with their approaches and attitudes, and at the same time recognizes that he and Worm are not immune from those same criticisms. As he said, “those guys at V2, they are so smaakie; we are smaakie too, but we know it….ten years from now someone might be saying ‘those guys from Worm…’ but that’s ok.” –I haven’t yet been able to find out exactly what smaakie means, but you get the picture.

In fact Hajo is trying to seed the next crop of contributors to the Rotterdam cultural scene by getting involved with the Media Design MA students from Piet Zwart, but it started pretty casually. As Hajo put it, they were working with Piet Zwart because of people. First of all because he and Florian [Cramer] had met, hit it off and decided they would like to work together. I’ve come to realize that many many collaborations start this way in both the academy and the art world, and I suppose it’s no surprise. To succeed, people have to work very closely toward shared goals, so I think it’s natural and helpful to work with people you like and with whom you share at least some ideas. Anyway, Hajo and Florian started talking and this is the first project. For Hajo it brings new blood into Worm; some of the students may decide to work or perform here later. Hajo is also always looking for new ideas, to see something new that they can combine with something old in public programs to inspire people. Hajo is always asking “what can we learn from past innovations to inspire new ones?”

To the right you see Audrey Samson’s graduation project, ‘spectres’? as it was installed at Worm, 7/7/07.

He goes on to say that “I want to contribute as much as we can…making it [new technology] into a social context, interesting, being an ambassador, making it[computers] into a normal field.”

Hopefully in a few years the students can contribute something back to the field. This is a long term investment for Hajo because he believes you have to be a little older to be radical. At first this sounds counter-intuitive because young people are often assumed to be radical by nature, but I think he’s right. It takes experience to know where the boundaries are and what would be a real innovation.

At this point in the interview, Marco, who does all the accounting, walked by and commented jokingly that the people at Worm are technocratic conservatives, but with love. Hajo laughed and agreed; they try to leave good things in place and alter the bad things. They don’t follow trends just for the sake of them, so they are multidisciplinary not as a goal, but as a practice. Their experiments have taught them that a party can be a medium; so can a meeting. So they will use whatever media best let them explore a possibility and bring it to people–in this way they are “radically pragmatic.” This holistic approach means that rather than regarding meetings as a necessary evil or parties as merely celebration after the fact, both are an integral of the discovery process.

This sounds like a productive way of working, but also perhaps more challenging. I asked Hajo what the biggest challenge was, especially when collaborating with another institution. After some thought, he replied that “dealing with really talented people means making a structure in which they can operate.” In this instance of collaboration with Piet Zwart, some of the people working at Worm stayed up all night once or twice to help students who (proving that there at least some universals) needed to do a lot of work at the last minute. Hajo asked them how they felt about that, if it had been fun to work in that intensive way and apparently it had been.

Here Florian talks a member of Worm in the the Wormshop about possibilities for future collaboration. I was impressed by how open everything was; they all just did their business as usual, even though I was just hanging around snapping pictures, a stranger to everyone except Florian.

Worm is not a rich organization; they started as an artists’ squat and now depend mainly on grants from foundations and the government to support more ambitious projects, so they have to think about their spending priorities. This is another way they work on providing a structure–“so the office is crap, but the performances are good. Eventually they will get fed up with the office and fix it.” Again, it depends on what the people working at and with Worm most need.

The group has worked in several locations before moving to their current space in an historic building in Delfshaven that presented quite a challenge. Because it is protected as a historic monument, Worm could not make any structural changes except those required by fire codes, so they took a novel approach to constructing their space. Working with architects who followed the principle of “superuse,” they constructed a new interior structure entirely from salvaged material, and all either free-standing or attached only to a metal frame made with clamps braced between the walls, floors and ceilings. This frame is held in place only by pressure, it is not fastened to the building’s structure. (For more on the construction, read about it in the Superuse book, or visit the 2012 Architects’ Worm set on Flickr.)

Hajo likes the space but is not especially attached to it and had thought that it would be fine if they had to move when the city finally decided what to do with the building. But, he discovered during the weekend of the graduation show that some of his colleagues had come to really care about the building, and didn’t want to juts give it up. So now Hajo is working on a proposal to buy the building, because he wants the people he works with to stay and be happy, and to do that, they need to have a more permanent home.

Given his other beliefs, it’s not surprising that Hajo prefers a DIY approach, but he also has pragmatic reasons as well. Superuse is not only environmentally sound, but is significantly cheaper, just as switching to Linux allowed Worm to operate with a collection of salvaged computers without having compatibility issues. But this also allows them to be “masters of new technology rather than slaves.”

At the same time, Worm no longer works outside the system. When talking about the difficulty more radical groups have with a transition to working with the system as they become more established, Hajo exclaimed “don’t complain about the system if you aren’t taking part in the system.” Worm maintains a balance between a DIY approach and being a regular institution. “If freedom is 0–>100, we are 85, and this is a success. That freedom allows them to present acts, artists, films, or speakers that might only attract a few people, and count them as successes if they are interesting, rather than measuring success only by numbers in the audience or money in the till. Measuring success also takes time; Worm started the practice of “Live Cinema” which is occurs in venues all over the world. In that way it was a great success, but no one remembers that it started at Worm. But in Hajo’s words, “if you really do something, you make a difference and that makes it fun.”

The heart of the Worm

Having caught up everything about the graduation show, now I’ll get to the meeting I had this morning, with Hajo Doorn, director of Worm. I’ll start by saying that of all the meetings and conversations I’ve had about how different institutions work here in the Netherlands, this was by far the best. In addition to offering me a wealth of information, Hajo let me really see inside Worm, as if I wasn’t some random person dropping by, but somehow part of things. I’ll explain that a little better later, but let me go in order.

Worm really is unique–of course every place wants to think that, but usually it’s not true. In this case though, I can’t think of any other cultural or arts organization I’ve ever seen that runs exactly like Worm. First of all, the range of activities is amazingly broad. Events held there include dance parties, film screenings, live bands, sound art installations, electronic/computer art installations, lectures, and educational activities like the recent Piet Zwart graduation. Worm also stands out because of the way they balance their growing role in the community, which gives them more chance at funding and at shaping the local conversation about art and culture in Rotterdam, with still maintaining the freedom of an outsider to take risks and to do things a little differently. That last is no small feat when dealing with civil servants and funding agencies. Finally, Worm is focused on people, inside the organization and those they collaborate with or invite in, rather than on their own institutional status.

This last characteristic was what Hajo most emphasized. But before I expand that point let me back up a bit and first say something about Hajos’ take on the whole scene. The Netherlands is a small country, so it’s not so hard for a group to get started and get some attention. They all compete with each other, which Hajo thinks is productive because it draws more attention to the scene as a whole. But, established institutions try to claim the discourse, which shuts out groups; this means they have to work hard to find a niche and show how they are different. Taking V2 as a contrast for example, according to Hajo, “V2 is big in their scene, but it’s very small scene.” He also commented on how they were not very connected to the local community, or to the open source community. I had noticed the latter when talking to Alex and everyone seems to recognized the V2 is very narrowly focused, the only question is whether they think the narrow focus is a deliberate strategy, or something that dooms V2 to shrinking relevance. Other organizations also seem far more hierarchical; both V2 and de Waag have a clear and seemingly rigid hierarchy with the people on top exerting very firm control over everyone else and having set guidelines for how they do everything. I’d say de Waag is not as rigid as V2, and maybe they need more structure since they have so many community stakeholders.

But Hajo and the others at Worm take it as a principle that they “design for people, not for systems,” which means they have often asked their funding organizations or the civil servants they work with if they really want this kind of report or that kind of procedure, because it will cost so many thousands of Euros to produce. Often, the answer is no, and they find a different way to provide what the funding agency or civil servants need. In fact, while the other organizations I visited explained their goals and criteria, which were all about art, culture, and sometimes the community, I didn’t get as clear a statement from them on their operating principles. Worm has several worth listing here:

  • Energy is the most important quality [of a work or project]
  • It’s all about people
  • Let’s not pollute
  • Design for people, not for systems
  • Challenge the system
  • Try to pay people, even a little

But they try to challenge with a smile, not in a nagging way. Also, note that the Netherlands has worked for a long time with the “polder” model of consensus, which is very different from the way government works in most other countries. Because just about the entire country is below sea-level, and because so much of it is made of reclaimed land, or polders, people had to agree on managing the dikes–at least that’s one story. Regardless of its origin, the polder model basically means that all stakeholders consult and cooperate, even if they are competitors. In the case of arts/cultural groups this has pros and cons. On the one hand, it encourages collaboration and sharing resources, but it also means that no one group can get very much money, so it’s hard for groups to grow beyond a certain point or become international.

In fact, Hajo wasn’t too concerned about this. He thinks that art should be local, and also he’s really into a do-it-yourself (DIY) approach, which doesn’t require huge chunks of money and isn’t really consistent with international ambitions. Because he’s always trying to do a lot with a little, Worm uses Linux running on computers that were salvaged, and Worms physical space is made with 80% recycled materials, mostly industrial salvage from the port (of Rotterdam). Along with the Polder model, the Rotterdam context is also very “flat” compared to other cities in the Netherlands, meaning that it’s pretty easy to get access to officials, which helps groups to get started.

Hajo shared a lot of other information–it was a three-hour meeting, including coffee and the chance to listen in as he talked over the success of the Piet Zwart graduation show with Florian (who was there with students making official documentation) and as he talked about possible future collaborations, plans for the building, how to spend out the remaining budget–I’ve never seen another group be so casual, except maybe my own department–maybe that’s why it was so comfortable. Anyway, I’ll post more tomorrow because it’s getting late!

at de Waag Society for Old and New Media

Today I went to visit de Waag and met with Bart Tunnissen and Sher Doruff who are finance manager and head of the research dissemination program, respectively. This was an interesting meeting because de Waag takes a very different approach from either Piet Zwart or V2; though they conduct research they are not academic and they have a very broad target audience, and have many community connections. Though they have not been around for so very long–11 years, they have become very important in shaping the agenda for the “creative industry” in the Netherlands, in part it seems because their founder and director general, Marleen Stikker earlier created the “Digital City” in Amsterdam, and so has been a real pioneer in this area. Also, like V2_, they have established a reputation for good practice and innovation.

So where to begin, well Bart gave a brief run-through on the history, but that’s on the website so I won’t repeat it. Mostly they talked about how they go about connecting with the community, choosing projects and carrying them out, and then some about funding and those challenges. They get 6-10 proposals per week and make a first pass through them to look for those that will a)match one of the 4 domains and 6 programs they have chosen to focus on, and b) appear to have a good chance of really succeeding–I’m not sure how they measure that though, except it may mean they can create new knowledge that eventually leads to a new product heading to market.

Bringing products to market seems to be one of the bigger challenges for de Waag, because the Netherlands doesn’t have so many venture capitalist types (comparatively). –After the tech crash I’m not sure how easy it is anywhere, really. This is one way the are really different from PZI and V2_ though, in having this as a goal. But they also emphasized that you can’t start working with a partner and have profit as a goal, or why would that partner trust your intentions? Intellectual Property issues are thus a double concern for them, both in theory but also in their practice. –In fact I think this must be quite tricky and I will have to email some follow up questions because de Waag really emphasizes what they call a “user as designer” approach, so if something does eventually end up being developed for the market, then what? Who is the designer and to be blunt, who profits? I admire the approach for its Freirean quality, and I think it certainly would strengthen the commitment from community groups to a project, and strengthen ties between them and de Waag, besides of course being more educational for everyone. I appreciate though how balancing different concerns takes real skill.

Well, there is more to say, but today Remediating Lit. starts and I have to get ready for the trip to Utrecht.

Alex Adriaansen at V2_

This afternoon I had a lengthy meeting with Alex Adriaansen, director at V2_ ; he could not have been more generous with his time or forthcoming with his views about the context for New Media studies in the Netherlands or the challenges they face. So I will note it all down before I forget!

First, V2_ has been around for 25 years and that means that by now they have established a reputation as doing interesting, edgy things and also having good practices. Alex emphasized how important it was to them to be truly interdisciplinary themselves, and this brings it’s own challenges because scientists have one way of doing things and, people concerned with business have another, and artists still another, and so on. But he felt this was something they had succeeded in working out over the years, and now these other groups respect their way of doing things.

Another characteristic of the Dutch context is the focus on projects rather than on structural funding schemes for the long term. Alex attributes this to politicians and business people tending to take a short view that always judges success by some concrete result, rather than on what is learned or on long-term possibilities. The problem for V2_, (or any organisation, because I see this in the US as well) is that you have to always follow whatever trend the funding agency is hot for, which means first that you may not be able to really follow through on ideas that need more time, and, perhaps a greater problem, you can get caught up iin the hype so that you lose your critical perspective. I’ve heard this from Florian at Piet Zwart as well, and I will be sure to check on it at De Waag tomorrow.

But Alex felt that they were navigating these challenges successfully. I think V2_ audience may be less prone to falling for hype as well, because most of their programs are aimed at the “creative class” meaning artists, designers, theoreticians, etc. Except for the DEAF Festival, they aren’t very concerned with reaching a wide audience. However, they have decided to strengthen their ties to some educational institutions. They have a pretty strong connection to Piet Zwart MDMA already, and now they are pursuing a PhD programs with some universities (he didn’t say which). I think that sounds like a great idea, and it makes me wish I had time to take on another degree!

The biggest challenge Alex sees ahead for V2_ is reorganizing itself so that it can on the one hand strengthen it’s artistic focus, but on the other build on the more “practical” possibilities suggested by their research. So I look forward to seeing what happens in the next year. –Or rather the next four, as these things go in the Netherlands.

In addition to talking about V2_, we also talked about the program under development at my school, CSU Stanislaus, and the challenges we face in being rather isolated from any big cities or cultural institutions. He suggested looking at the IAMAS program in Japan; from their website, IAMAS is:

AMAS consists of two schools: the Institute of Advanced Media Arts and Sciences and the International Academy of Media Arts and Sciences. The Institute is solely a graduate school (for obtaining a Masters Degree) and has one faculty and one course, namely Media Creations. There are 20 students in each year of the course. The Academy is a vocational college accepting 30 students each year who must have at least graduated from high school.

That sounds like an interesting program to investigate.

In addition to thanking Alex for his time, and for sharing of the electronic proceedings of DEAF with me, I also have to thank him for being so gracious about my being almost an hour late! On my way there I got completely loast in the tram system and every time I thought I figured it out, I went even more wrong. Finally I just took the Metro, which I seem to understand better. Lucky for me I had already purchased an OV-chipkaart, which iis a smart card for the metro, buses, and trams. My strippenkaart would never have lasted through that maze, and then I would have had to search for a shop to buy one… But anyway, all’s well that ends well.

I may edit this later if I realize I’ve forgotten something.