Tag Archives: Rotterdam

Alex Adriaansen at V2_

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This afternoon I had a lengthy meeting with Alex Adriaansen, director at V2_ ; he could not have been more generous with his time or forthcoming with his views about the context for New Media studies in the Netherlands or the challenges they face. So I will note it all down before I forget!

First, V2_ has been around for 25 years and that means that by now they have established a reputation as doing interesting, edgy things and also having good practices. Alex emphasized how important it was to them to be truly interdisciplinary themselves, and this brings it’s own challenges because scientists have one way of doing things and, people concerned with business have another, and artists still another, and so on. But he felt this was something they had succeeded in working out over the years, and now these other groups respect their way of doing things.

Another characteristic of the Dutch context is the focus on projects rather than on structural funding schemes for the long term. Alex attributes this to politicians and business people tending to take a short view that always judges success by some concrete result, rather than on what is learned or on long-term possibilities. The problem for V2_, (or any organisation, because I see this in the US as well) is that you have to always follow whatever trend the funding agency is hot for, which means first that you may not be able to really follow through on ideas that need more time, and, perhaps a greater problem, you can get caught up iin the hype so that you lose your critical perspective. I’ve heard this from Florian at Piet Zwart as well, and I will be sure to check on it at De Waag tomorrow.

But Alex felt that they were navigating these challenges successfully. I think V2_ audience may be less prone to falling for hype as well, because most of their programs are aimed at the “creative class” meaning artists, designers, theoreticians, etc. Except for the DEAF Festival, they aren’t very concerned with reaching a wide audience. However, they have decided to strengthen their ties to some educational institutions. They have a pretty strong connection to Piet Zwart MDMA already, and now they are pursuing a PhD programs with some universities (he didn’t say which). I think that sounds like a great idea, and it makes me wish I had time to take on another degree!

The biggest challenge Alex sees ahead for V2_ is reorganizing itself so that it can on the one hand strengthen it’s artistic focus, but on the other build on the more “practical” possibilities suggested by their research. So I look forward to seeing what happens in the next year. –Or rather the next four, as these things go in the Netherlands.

In addition to talking about V2_, we also talked about the program under development at my school, CSU Stanislaus, and the challenges we face in being rather isolated from any big cities or cultural institutions. He suggested looking at the IAMAS program in Japan; from their website, IAMAS is:

AMAS consists of two schools: the Institute of Advanced Media Arts and Sciences and the International Academy of Media Arts and Sciences. The Institute is solely a graduate school (for obtaining a Masters Degree) and has one faculty and one course, namely Media Creations. There are 20 students in each year of the course. The Academy is a vocational college accepting 30 students each year who must have at least graduated from high school.

That sounds like an interesting program to investigate.

In addition to thanking Alex for his time, and for sharing of the electronic proceedings of DEAF with me, I also have to thank him for being so gracious about my being almost an hour late! On my way there I got completely loast in the tram system and every time I thought I figured it out, I went even more wrong. Finally I just took the Metro, which I seem to understand better. Lucky for me I had already purchased an OV-chipkaart, which iis a smart card for the metro, buses, and trams. My strippenkaart would never have lasted through that maze, and then I would have had to search for a shop to buy one… But anyway, all’s well that ends well.

I may edit this later if I realize I’ve forgotten something.

Erasmusbrug

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Erasmusbrug
Originally uploaded by cuuixsilver

Another oft photographed view. The nicest part (I think) is that the bridge has a walkway, so you can stroll across and enjoy nice views of the city.

I had been at the graduation show for the Willem de Kooning Academy, which is connected to Piet Zwart and houses the BA programs. It was an interesting show with very high qualities of craftsmanship, especially in the graphic design section. What most struck me though was that though several students in different sections were doing web design, their approaches were often very conventional. They didn’t seem to be experimenting in the same way as even the first year MA students in Media Design are doing. That surprised me since only one year of work separates them, in many cases.

The students all had business cards and most had websites, which struck me as very useful and created a very professional image. I’ll have to remember that for later.

Kijk Kubus

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Kijk Kubus
Originally uploaded by cuuixsilver

Ok, first Rotterdam picture, possibly the most photographed buildings in Rotterdam, the Cube Houses on the Overblaak. I think they deserve the attention just for looks, but I’ve been told by someone who lived in one that they are pretty inconvenient living spaces. Now the collection of business that occupy that space is a bit weird; a massage parlor, a hair salon, a nail salon, and until just a few months ago, Piet Zwart Media Design. Now that space will become a backpacker’s hostel, so I guess more people can now see what it’s like to live in a cube house. Personally I think it’s a silly idea and likely to leave that space pretty well trashed, I’m afraid.

Later last Friday

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So those first parallel sessions ran so late–well, the whole schedule was already running behind–that when we got down to lunch there was almost none left, and by the time it was refilled, I had about 5 minutes to eat before I had to find the session where I was speaking. But I did find it. I did have a nice if brief chat with Mirko Schäfer before/during that abbreviated lunch. He says he’ll be at the Piet Zwart graduation show; I hope we meet up there and can talk further. Anyway. My panel was ok; the other talks were interesting, and mine went fine, but we each only had 15 minutes, which is a nuisance, and our moderator didn’t cut people off, so we lost most of the time we could have used for Q & A. We still had some, but a couple of people took all of it up…

Anyway, then I had to dash in order to catch the 5:26 train back to Rotterdam, so I could be in time for the opening of the Piet Zwart MDMA first-year show at V2. Except that there was some big accident on the line right outside Rotterdam Centraal, so no trains could go through Rotterdam… Well, after scrambling around trying to figure out another route, finally it’s announced that anyone bound for Rotterdam should go to this other track…so I get that train and get to R’dam at 7:15 instead of 6:30. The show was scheduled to start at 7, so I run through the station and grab a taxi, and get there at 7:30. Luckily (for me) they are running late too, so I didn’t miss anything. –But it was strange because I thought the Dutch were so punctual!

The show was really good, an impressive demonstration of hardware hacking and in some cases reflection on the web/internet, or on our relationships with “new” media. I had the chance to speak at length with a student about to graduate, which was really informative and gave me a very good impression of the program. –Also good to see that graduating students would come to the first-year show. I will post pictures or links to others’ pictures later.

At the show I got to meet Jaromil, which was an unexpected treat. He’s a hacker/artist/activist from Amsterdam who has released a lot of free software specifically designed for media artists and also has been a teacher at Piet Zwart. We had a really good conversation about teaching; what students need or don’t. So I ended up staying until about 10 or 11, and then I was starving because I never really got any dinner during my mad dash back to R’dam. Luckily some people, including Jaromil and Florian, were going for Roti around the corner, so I went along. It was yummy, and we all talked more about US politics and political activism (or lack thereof). A bunch of the students wandered in and it was like the show was spilling into the neighborhood. Good thing I could sleep in on Saturday.

More on Saturday later. Now I need food.

More About the Trip

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So, more about the trip. I’ll be in Amsterdam for one conference and Utrecht for the second, but I’ll actually be spending most of my time in Rotterdam. Or as my Lonely Planet Netherlands guide calls it, “Mighty Rotterdam.” 🙂 I haven’t actually been there yet, but I suspect R’dam is seriously underrated. I mean, quaint old buildings are nice, I like them a lot, but when they are filled with stoned American college students, they lose their charm.

Rotterdam, on the other hand, is not so infested, has really amazing architecture, and excellent design being practiced in general. I’m looking forward to visiting a city where things are really going on and the main industry is not tourism. (I’m not saying this is true of Amsterdam, but certainly it’s a prominent feature there.) I’ll be staying there during my trip and in between conferences I’ll be interviewing people at various cultural institutions and schools that are involved with New Media (or cyberculture, or whatever term we are using this week). And, on top of that, my university and the Piet Zwart Institute Media Design program are working out a joint Master of Arts program, so I am meeting with people there too. They are putting me up, which has allowed me to stay for 16 days. I’m really excited to have such a nice long visit and am practicing my Dutch.

Yes, nearly everyone there does speak English fluently, but for one thing, it’s just polite to at least learn how to say “hello,” “please,” and “thank you.” In my case though, it’s a little more of an issue because I have a Dutch last name and I guess I am tall enough and blondish enough to be taken for a native and it’s embarrassing to be completely ignorant. Actually, not entirely ignorant, because I studied Old Saxon in grad school, from which both English and Dutch have developed. So sometimes when I hear some Dutch, I understand a lot without being able to really say how. Anyway, if you want to practice a little Dutch, try the Laura Speaks Dutch
website, by Brenno de Winter. Rather than being like a standard lesson, it’s more like talking to someone about the Netherlands and about speaking Dutch, and I find it sinks in better. You can also find it in iTunes.

Next time maybe some more about the interviews–the whys and whos.